Brand Identity · 2023
Sabi — Visual Identity
A warm, confident identity for a commerce platform built to feel local and trustworthy.
The brief: an identity that feels human and dependable at any size — from an app icon to a billboard. The mark stays legible and friendly whether it’s knocked out, mono, or full-colour.
Colour
A grounded, optimistic palette: a confident orange lead with neutral support, tuned for accessible contrast across UI and print.
Type
A two-typeface system — a geometric sans for clarity and a mono for receipts, codes, and structured data.
Buy and sell, simply.
₦ 12,400.00