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Brand Identity · 2023

Sabi — Visual Identity

A warm, confident identity for a commerce platform built to feel local and trustworthy.

Client
Sabi
Role
Brand & Identity Designer
Services
Logo Design, Visual Identity, Brand Guidelines
Focus
Branding, Logo Design

The brief: an identity that feels human and dependable at any size — from an app icon to a billboard. The mark stays legible and friendly whether it’s knocked out, mono, or full-colour.

Colour

A grounded, optimistic palette: a confident orange lead with neutral support, tuned for accessible contrast across UI and print.

Signal #fb9826
Ink #0a0a0a
Link #0099ff
Sand #f4efe7
Paper #ffffff

Type

A two-typeface system — a geometric sans for clarity and a mono for receipts, codes, and structured data.

Display & UI Inter — 400 / 600 / 700

Buy and sell, simply.

Data & code Fragment Mono — 400

₦ 12,400.00

The system in context across product and marketing.

Contact

Let's work together

Have a product, a role, or an idea you want to move on? Tell me a little about it and I'll get back to you within a couple of days.

Opeyemi Ajagbe

Opeyemi Ajagbe

Senior Product Designer